About Us

Part of the BELL Group of companies, BELL Merchandise is our latest venture to further support the electrical wholesale industry, as well as bring our foundations of quality and customer service to new customers across all sectors. 

Established in 1920, and still family run to this day, the BELL group of companies share a common mission statement:

"We are dedicated to the highest quality of customer service delivered with a sense of professionalism, warmth, pride and company spirit.

We will endeavour to do everything in our power to serve the customer to the best of our ability."



Mr. E. R. Grote, founder, established an incandescent lamp factory in Wimbledon, London. The factory specialised in manufacturing unique incandescent decorative light sources.
Bell Merchandise - Alt123
Bell Merchandise - wartime


During World War 2, the lamp making machinery was converted to produce components for the military, to aid in the war effort. 
1960 1980


Due to increasing business, the manufacturing plant was expanded to increase the size and capacity,  achieving production of over 10 million units per annum.


A national distribution centre was established in West Yorkshire to facilitate national next day delivery across the UK and Southern Ireland.
“We will endeavour to do everything in our power to serve the customer to the best of our ability.”
2012 2013

New Facilities

New state of the art distribution centre established in Normanton, West Yorkshire with automated bar coding systems to meet growing demand for new technology lighting.

New laboratory and Quality Control facility built on-site in Normanton. Rigorous safety and life tests are performed on site to meet requirements for new stringent EU safety and performance standards, ensureing all products that leave our premises are of the highest quality. 
Bell Merchandise -
Bell Merchandise -

New Venture

Established on site in Normanton, a new high tech embroidery and print transfer facility is home to our new BELL Merchandise venture. 

Dedicated to further support our existing customers of the BELL group, and bring our foundations of quality and the highest levels of customer service to new customers in all sectors.